Samantha Marsh never set out to create a skincare brand—she set out to fix a problem impossible to ignore.

While studying health science and nutritional medicine, she discovered an unsettling truth: the concerns surrounding harmful ingredients in packaged food also applied to conventional beauty products. Endocrine disruptors, carcinogens, synthetic additives—all hidden in everyday formulas.

Then it became personal. In her late twenties, despite a healthy lifestyle, Samantha developed adult acne and pigmentation that resisted both prescriptions and mainstream treatments. The industry forced the same choice: natural yet ineffective, or effective yet questionable. She refused to compromise.

Drawing on a decade of knowledge in Health Science and her Polish grandparents’ traditions of crafting herbal medicine and elixirs, she began researching and formulating skincare products. Curiosity became expertise. She pursued specialised training in Cosmetic Formulation and found that botanical alternatives could not just match, but outperform their synthetic counterparts.

Twelve years on, that same unified approach continues to shape every QFN formulation—each the result of thousands of hours of research and refinement. What started as a personal mission is now redefining skincare—where purity, performance, and science work as one.