QFN is the home of defining molecular formulae—skincare focused on purity, efficacy, and transparency. Made in Australia with molecular precision and powered by the most advanced botanical science, our formulations align with and support a range of pH skin types. Our globally awarded skincare is uncompromising for future-focused people.

For founder Samantha Marsh, it all started with a question: Why should anyone have to choose between naturally powered skincare and real, visible results? With 15 years in health science, cosmetic research and a deep appreciation for nutrition shaped by her Polish grandparents—Samantha recognised a major flaw in mainstream skincare: everyday products hid questionable ingredients in plain sight.

Determined to redefine the industry, she took skincare back to its core: the molecular structure. 

Through the success of her first company, Quite Frankly Natural, Samantha proved that skincare could unite extraordinary performance with exceptional quality and results. But that was just the beginning. She knew the science could go deeper, the formulations could work smarter, and the results could be more profound.

This vision became QFN—skincare refined, redefined, and perfected. Built on a foundation of advanced botanical science and molecular precision, QFN creates formulas that work in sync with the skin’s natural renewal process, optimise dermal function, and reinforce the skin barrier at a cellular level. Every formula is engineered for bioavailability, ensuring key actives are recognised, absorbed, and utilised exactly where they’re needed.

Brand Principles

  • At QFN, we go beyond the surface, formulating at a molecular level to ensure precision, potency, and exceptional results. Every ingredient is meticulously sourced, every compound calibrated, and every formulae refined until it delivers uncompromising performance.

    Some look at skincare through a macro lens. We look at it through the micro—how each ingredient, compound, and molecule works independently, in combination, and toward results. When we find those results, we don’t just accept them. We test, refine, and perfect, over and over again, until every formula is engineered for uncompromising performance.

    That pursuit of performance? It starts long before a product touches your skin.

    It begins with selection, sourcing the most advanced plant-derived ingredients. Then comes formulation, where we collaborate with leading skincare scientists and highly experienced formulation and manufacturing experts. We refine every detail, from texture to potency, ensuring each element is precisely calibrated for maximum impact. Every product is manufactured using state-of-the-art equipment in facilities certified to rigorous ISO certification standards, maintaining excellence at every stage.

    Even packaging plays a role in molecular preservation. Our 100% PP, ultra-lightweight airless technology prevents oxidation, keeping products stable and potent. It also protects the formulation from chemical leakage and contamination. Finally, every final product undergoes extensive independent lab testing to ensure purity, safety, and efficacy.

    We perfect and refine every step so that when it reaches your skin, it exceeds every expectation. That’s the power of molecular formulae.

  • Not all ingredients are created equal. At QFN, every component is vetted for purity, sustainability, scientific research and efficacy. Our skincare is built on integrity—because what goes on your skin should be as considered as what goes into your body.

    Our formulae follow a strict set of internal guidelines designed to ensure performance, safety, and sustainability at every level. Before an ingredient makes it into a QFN product, it must meet four non-negotiable criteria:

    • The Source
      Where it’s grown, how it’s harvested, and whether it meets our purity standards.
    • The Impact
      The environmental and ethical impact of its extraction and production.
    • The Science
      The research behind it, the clinical studies supporting it, and its proven impact on skin function and results.
    • The Results
      Efficacy in performance, stability in formulations, and measurable skin benefits.

    Once an ingredient has been rigorously vetted, it undergoes further analysis, examining its research, interactions within a formula, and overall integrity in a complete formulation. This ensures each element is sourced with precision, processed for optimal potency, and refined to work seamlessly within our formulations, delivering maximum efficacy without compromise.

    For transparency at every stage, we group our ingredients by their origin and level of processing:

    Ingredient Classifications:

    • Plant-Derived
      Extracted directly from plants using methods such as steam distillation, cold pressing, or CO₂ extraction.
    • Naturally Derived
      Originating from nature but undergoing careful processing to enhance functionality while maintaining integrity.
    • Nature-Identical
      Lab-created to be chemically identical on a molecular level to natural compounds, ensuring purity, safety and consistency. 
  • Skincare shouldn’t be a compromise. The future-focused refuse to settle for questionable ingredients or products. They demand more—more transparency, more science, more results. That’s why QFN is formulated for those who see beyond the trends and choose skincare that works with the body, not against it.

    For those who demand more—more from their skincare, their ingredients, and their results. Who know that what goes on their skin matters just as much as what goes in their body.

    The future-focused don’t settle. They refuse to accept what mainstream beauty normalises. They know that so-called "harmless" ingredients aren’t harmless at all—they can disrupt balance, interfere with hormones, weaken immunity, and build up in the body over time.

    Being future-focused means rejecting shortcuts. It means refusing to trade long-term health for unsustainable results. It’s knowing that better exists—and demanding it.

    At QFN, we formulate with this mindset. Every product is backed by rigorous research, molecular precision, and a respect for the body’s ecosystem. We don’t just promise results—we prove them, over and over again. We strengthen skin, support health, and set a new standard for what skincare should be.

    The future of your skin’s integrity relies on the choices you make today. Choose wisely.

  • Your skin thrives in balance, and so does our skincare. Every QFN formulae is precision-tuned to work in harmony with your skin’s natural pH, reinforcing the barrier, supporting microbiome health, and optimising performance at a cellular level. Because when pH is in sync, skin is stronger, healthier, and more resilient.

    Your skin is a living, breathing ecosystem, which is why precision at the pH level is non-negotiable at QFN.

    When pH levels are disrupted, the skin barrier weakens, defences break down, and signs of sensitivity, dryness, and premature ageing accelerate. We refuse to let that happen. With targeted skin pH ranges, every formulae is designed to work with your skin type, not against it.

    Our advanced botanicals are selected for molecular compatibility, reinforcing the skin barrier, supporting microbiome health, and ensuring ingredients are effectively activated and absorbed. This is especially crucial for mature skin, where natural pH shifts make it more vulnerable to irritation and dehydration.

    When skincare is harmonised to your skin’s pH, it performs at its peak. Our formulae strengthen defences, boost moisture retention, and optimise cellular response—keeping skin at its healthiest, strongest, and most radiant.

Mission + Vision + Values

  • To revolutionise skincare through molecular precision, delivering premium formulations that harness the power of botanical science for optimised efficacy, purity, and visible results.

  • Leading the future of molecular skincare with new standards in efficacy, purity, and botanical innovation to help women feel confident in their own skin.

  • Radical Transparency
    We reveal the complete story behind every product, from ingredient sourcing to formulation and manufacturing methods, because trust isn’t claimed, it’s earned.

    Uncompromising Quality
    Every ingredient and formula is researched, tested, refined, and optimised for peak performance. No compromises. No exceptions.

    Results & Efficacy
    We formulate with one goal: visible results. Every ingredient is backed by scientific research, rigorously tested for purity and safety, delivering results you can see and feel.

    Future-Focused
    For those who demand more in every aspect of their lives. We push boundaries, dig deeper, and use advanced molecular formulation to set a new standard in skincare—so you never have to settle.